Greeting card giant UK Greetings (UKG) has formed a partnership with top Israeli publisher Turnowsky that will see UKG”s art-focused brand Camden Graphics bringing Turnowsky”s sumptuous cards, gift wrap and bags to the heart of the British greetings market.
80 designs across four of Turnowsky”s beautiful ranges (including the Flowers, Crystal Dreams and ABC collections) have been chosen by Camden for the spring/summer 2011 launch, including 56 caption and 24 general designs.
UKG”s Amanda Miles said design-led Turnowsky was a “perfect fit with Camden,” providing a “niche art-house feel to the overall offering.”
The partnership was formed following a trip by the UKG marketing team to Turnowsky”s premises in Tel Aviv, where the two companies were able to work on an integrated offering of cards and wrap that was perfect for the UK market and a genuine collaboration between the two brands.
