It has been a Monsterous first half of the year for plush supplier Keel Toys, which has experienced great sales of these cute, colourful characters. There are eight individual characters in the monster range, all of which appear to have morphed from cats, apes and other animals into these weird and wonderful creations. Available in key chains, cushions and soft toys of sizes: 10cm, 15cm and 25cm, they look set to do well throughout 2011.
Another colourful new range launched by Keel in Spring is Podlings, Keel Toys’ new family concept of cute animals that live in individual leaf pods. Each toy has a contrasting coloured pod to add collectability tot he range. The toys gain maximum impact by using a tree display that will add theatre to the retail area. With over 60,000 pieces pre-sold the range looks like another winner.