The loyalty card is now available at over 300 independent stores across the UK. Every time a customer spends £5 or more on a Carte Blanche product, they get a sticker on their card. Five stickers entitles the consumer to £5 off their next Me to You or My Blue Nose Friends purchase.
Completed cards can also be entered into a monthly prize draw to win a large personalised Tatty Teddy bear, worth £35.
CBG brand manager Caroline Weaver: “We hope this initiative will encourage consumers to keep spending at independent stores. It will reward fans for their loyalty and will also, we hope, attract new custom.”