The team behind Rosemoore has a combined 20 years of experience in the home fragrance market and has created a new brand that they believe will prove popular with retailers.
It is the first launch of such a substantial UK-based brand into the home fragrance market for many years. Explains Rosemoore Marketing Director, Hilary Tongue: “The home fragrance market in the UK is dominated by American brands which offer a wide variety of fragrances in a range of products, predominantly candles. The remainder of the market is made up of smaller companies offering a much smaller range of fragrances and products. So, there clearly is a gap for a UK-based company offering such a wide range of both fragrances and products.”
The brand will be sold exclusively through Enesco and Marketing Director Helen Scott says: “We were attracted to Rosemoore because it offers something different – it has an elegant English style but with a contemporary twist, reflected in the exciting variety of fragrances from cool, clean Driftwood to the more exotic Lychee & Goji Berry.”
Enesco will be displaying the full range of fragrances and products, along with three styles of display furniture at this February’s Spring Fair, Hall 5 Stand F04/G03.