The new look, which includes a vivid red fascia and change of font for ‘Clintons’, is seen here on the Cheapside branch in London. It is to be rolled out to around 100 more stores over the next three months and ultimately all 400 stores that remain in the chain, at a cost of around £16 million.
Commenting on the rebranding, Dominque Schurman said: “The new modern look and feel is part of our ongoing strategy to re-energise and reinvigorate this well-known and established high street brand. Our overall goal is to offer our customers more solutions to meet the needs of their everyday lives.
“Before putting the new strategy in place we implemented a robust and detailed review programme to ensure we could return this iconic high street brand back to its rightful place as a leading lifestyle brand in the UK. We are confident that the combination of our industry knowledge, retail estate successes and market understanding puts us in a strong position to be able to return the company to profitability and achieve growth. “