Bakewell Soap Company launches promotion with Athlete Store

bakewellFresh off a successful launch in 2012 where their After Exercise Deep Muscle Rub scooped ‘Best New Natural Product’ at November’s prestigious Beauty Magazine Awards, The Bakewell Soap Company has announced a joint promotion with Athlete Store, a market leader in sports recovery products. Athlete Store owns a number of leading sports recovery brands including the For Goodness Shakes range of sports recovery drinks.

Antony Allen, Operations Director, The Bakewell Soap Company, said “there is growing awareness amongst athletes for the benefits of premium, natural muscle recovery products. We are delighted to be partnering with Athlete Store, the synergies, in terms of product excellence and brand aspiration, are closely aligned.”

Oliver Johnson, Online Marketing Manager, Athlete Store, said, “Athlete Store are delighted to partner with The Bakewell Soap Company and have the opportunity to offer our loyal customer base their After Exercise Deep Muscle Relief Rub. We know our customers very well, a large portion of which being endurance athletes such as runners, cyclists and triathletes, and so collaborating with a brand and a product of absolute premium quality is of paramount importance to us. Bakewell Soap After Exercise complements our product offering tremendously well, in particular our For Goodness Shakes Recovery, and now we can offer recovery in two methods: sports nutrition and muscle rub, which is just fantastic for Athlete Store!”

The Offer: Spend £50 or more with Athlete Store online ( and receive a 30g pot of After Exercise Deep Muscle Rub, worth £6.95 free. The promotion is limited to the first 100 customers, claim yours early while stocks last.

Visit the website for more details