From May 2013, the former trading name Gemma International will be shortened to Gemma, and the new logo (pictured) has been streamlined to offer a cleaner, minimalist look.
The publisher has built a fantastic reputation for children’s cards, wrap, party and gifting across major character brands including, Hello Kitty, Disney, Mr Men, Angry Birds, Thomas, Peppa Pig and Skylanders. While licensed greetings will continue as the core business, Gemma is laying down plans to expand its own generic offering in the greetings sector with innovative new ranges for children and adults.
The updated logo signals this new vision by offering a contemporary look that can complement any brand, whatever the genre or segment. The trademark bow on the original Gemma International logo has been subtly re-positioned, and the pink and blue corporate colours have been exchanged for a neutral silver and gold.
David Wesson, Gemma CEO, said: “Gemma is an incredible success story. We have a great young team, are a major player in the greetings industry and enjoy fantastic partnerships with many of the world’s bestselling character brands.
“As we continue to grow our licensed business, we are also seeking to further develop our own properties. This is such an optimistic time for us – it feels absolutely right to re-brand the company to reflect a fresh approach in a trend-driven market.”
David added that the decision to drop the word ‘International’ from the company title keeps pace with the modern world. “The word ‘International’ seems unnecessary in today’s global marketplace,” he said.
The re-brand will be officially unveiled at PG Live in May, and will then roll out across digital platforms as well as on products, product packaging, corporate stationery, signage and trade/consumer marketing.