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Me to You celebrates 18 years with a makeover

me to you plushHe’s the Me to You bear with a blue nose who has captured the hearts of millions, all over the world. Tatty Teddy celebrates his 18th birthday this year, and to mark the occasion he’s had the cutest makeover yet.

The new Tatty Teddy has even softer grey fur, and his shape has subtly changed to create a truly irresistible bear who’s the most huggable ever.

Available from September 2013, new-look Tatty Teddy will be the star of a fantastic Autumn/Winter Me to You gift collection. This superb trend-led range is sure to appeal to existing fans, whilst also attracting new consumers to the award-winning brand.

The brand has a phenomenal following across social media with over 170,000 likes on Facebook alone. Fans will be delighted to hear that a boxed story set, including the original brown bear and the cute, new look grey bear, alongside a story card will be launched as part of the celebrations to commemorate 18 years of cute.

Carte Blanche Group created Me to You in 1995. Since then, the brand has grown from strength to strength in the hearts of fans, with over 79 million Me to You plush bears sold since 2000.

Tatty Teddy has even found his way into the arms of the royal family. Earlier this year, a fan gave Prince Harry a Tatty Teddy toy to pass on to his new niece or nephew. Prince Harry was photographed taking Tatty Teddy on a royal helicopter flight to Kensington Palace, and when he left the helicopter, he was still holding on to the cute grey bear.

Stephen Haines, Chairman & Founder of Carte Blanche, said: “Ever since Me to You launched 18 years ago, the consumer has been at the forefront of everything we do. Me to You has evolved over time but at the heart of it all, Tatty Teddy carries a timeless message of love and friendship. We’re delighted to unveil the latest evolution of our classic bear and I believe he has never been cuter, engendering both heritage and a relevancy to today’s consumer.”

New products in the AW Me to You gift collection include a range of gorgeous winter warmers such as a snugly Tatty Teddy fleece blanket, cushion, travel mug and hot water-bottle, as well as the cute, super-soft plush bears. A brand new collection of eye-catching Me to You 3D greeting cards also bring Tatty Teddy to life in a range of cute poses that are sure to melt hearts this winter.