A is for Awesome…

PTH0001awesomeYellow House Art Licensing gives a graphic tour through the wonderful world of typography, which is a super hot trend in the world of Gifts & Greetings right now.

Our exciting new license for inspirational artist Paul Thurlby with leading gift and stationery company Wild & Wolf is the perfect fit and confirms our love of anything retro and the use of interesting typeface. A is for Awesome, P is for Pretty, Z is for Zip… T is most definitely for Typography!

0047289_HTypography is everywhere and alphabets, hand-written letters, maps, and vintage documents are still hot property. Strong typographic ranges dominate the high-street; Really Good’s block-busting ‘The Bright Side’, Giles Andreae & Heather Flynn’s recently Henri-nominated range ‘Happy Jackson’, and The Art File’s best-selling ‘Ink Press’ are prime examples of our nation’s on-going passion for typography.

JBSSHAKESPEAREType-founding and typeface design began in mid-15th-century Europe and our fascination is no less prevalent today. Increasingly used as a stand-alone graphic, the written word has long been used to add wit or / and to strengthen a visual message. Yellow House Art Licensing’s collection shows the endless possibilities of how type can be used; from medieval illuminated letters and vintage illustrations to contemporary prints by leading brand Liz & Pip.

Yellow House artist and director, Jehane Boden Spiers, was one of the first designers to combine paper collage with literary quotes and embroidery, in tAOU0004ABarkingPLGhe early 1990’s, techniques which are now seen everyday. Jehane Boden Spiers’ innovative paper-product designs ‘Shakespeare’ and ‘The Language of Flowers’ inspired a whole new generation of designers to combine words with collage & stitch.

Yellow House artist Helen Ingham’s type-set inspired prints complement Mique Morichi’s child-like paper cut-outs and Luke James’ quirky use of text in surface pattern. The popular brand Animals on the Undergound’s inventive play on words combined with the London Underground map, featuring 35 different animals, shows how visual elements and typography are intrinsically linked in the images and art which surrounds us.

For  more information visit the Yellow House Art Licensing website