The GA’s member-to-member voucher initiative – where suppliers offer their retailer counterparts special deals at trade shows – is set to be the biggest ever at Spring Fair. A number of companies – including Tilnar Art and Blue Eyed Sun – have already taken advantage of the association’s new package. This rewards them with discounts if they participate in two shows or all three – Spring Fair, Home & Gift and Autumn Fair – where the scheme is operating.
A new feature for those taking part is an online showroom on The GA website, similar to its Inspire section. Here, suppliers will be able to upload a product image or range, together with descriptive editorial.
The scheme is supported by GA-tailored emails to retailers – who receive their voucher sheets by post – as well as advertising, a social media campaign and news coverage in trade magazines.
Suppliers taking part include Ancestors, Blue Eyed Sun, British Fossils, Cavendish French, CSC Imports, Half Moon Bay, HHJ Trading, Lifemax, Maingate, Mandarin Arts, Nick Smyth Trading, Opal Trading, Peartree Heybridge, Perfect Pillow, Ping Ping Jewellery, Sebnini, Tilnar Art and Really Good with ‘Soul’.