From Spring 2014, Pioneer will produce Me to You Microfoil®, latex and their exclusive Bubble Balloons under license in a deal with Carte Blanche Group that covers Europe, Canada, USA, Mexico and Australia.
With over 90 years as a market-leading manufacturer of balloons recognised by professionals worldwide as “The Very Best,” Pioneer has been in the business of making people smile for virtually every one of life’s milestone occasions. The Me to You license is the perfect addition to Pioneer’s portfolio, explains Marie Gransbury, managing director of Pioneer Europe Ltd.
“We are delighted to have been awarded the Me To You balloon license, which I’m sure will be a big hit,” Marie said. “We are eager to start developing a range of coordinating balloons that our customers will be inspired to use in creative ways. With the addition of the Me to You license, the Qualatex brand continues to offer our customers a quality range of profitable products to help grow their business.”
Sam Kelly, Head of UK Licensing at CBG, said: “Me to You has captured the hearts of millions all over the world since its launch 18 years ago and is the perfect brand to convey sentiment, whatever the occasion or reason. Whether you’re celebrating a special birthday, engagement or anniversary, a Me to You balloon is the perfect vehicle to show just how much you care. “
The deal is the latest in a series of licensing ventures unveiled by Carte Blanche Group. New partnerships announced recently include a new roll wrap and tag license for International Greetings, a children’s jewellery license with DCK and an exciting new publishing deal with Autumn Publishing, part of the Bonnier Group.