I Drew This spotted at PG Live

idrewthisAn exhibitor within the Springboard section for new and fledgling publishers at Progressive Greetings Live, I Drew This showcased a number of eye-catching ranges including Little tweets and Umami.


Ilona Drew is the surface pattern designer and illustrator behind I Drew This.Born in the 70’s, Ilona’s inspiration comes from the art, books, furnishing and designs she grew up surrounded by. Such inspirations include Brian Wildsmith, Richard Scarry, Gyo Fujikawa, Vera Neumann, and Habitat and Ilona still enjoys hunting out inspiration at flea markets and car boot sales.

With a degree in Surface Pattern, an MA specialising in computer aided design and a professional career as a senior designer for Watermark Publishing and Carte Blanche Greetings, Ilona has a good understanding of the greeting cards market and sense of designing for the high street.

idrewthis2Since establishing her own design studio I Drew This Ilona has developed her own style and recognised her passion for creating interesting designs which revolve around the essential human themes of love and sentiment.

Key to these designs a raw childlike honesty using spray paint, pens, pencils, collage and print mixed with digital tools photoshop and illustrator.

Ilona commented: “I began the Little Tweets range just after my daughter was born, it is my most peaceful range and has been proving to be very popular due to its simplicity. The second range Umami was inspired by my love of both vintage embroidery and the seventies”.

For more information visit the I Drew This website: http://www.idrewthis.co.uk/