Specialist in licensed greetings product, Gemma International, has signed a licensing deal with Walker Books for the Guess How Much I Love You brand, ahead of its 20th anniversary celebrations in 2015.
Gemma has designed a range of greetings cards to celebrate those important early years and memorable occasions, as well as a coordinated two sheet/ two tag gift wrap pack, rollwrap and medium gift bag which will be launching from the end of September 2014. The card range consists of die-cut and foiled Age 1 Boy and Girl and New Baby Boy and Girl captions.
Shelley Boyd-Platt, Marketing Manager at Gemma says ‘we are delighted to have signed Guess How Much I Love You and it is a wonderful additional to our portfolio. We have designed a beautiful range of keep sake greetings cards to celebrate those key, memorable stages of childhood.
“It is an exciting time for the Guess How Much I Love You brand as we head towards the anniversary so we are delighted to welcome Gemma into our ever-growing licensing programme.” said Anna Hewitt, Head of Licensing for Walker Books UK.
Guess How Much I Love You is the iconic, globally recognised brand based on the picture book by Sam McBratney and illustrated by Anita Jeram. First published by Walker Books Group in 1994 it has sold over 28 million copies around the world, and translated into 53 languages. The iconic phrases and beautiful illustrations have enabled this publishing property to move seamlessly into a wide range of product categories.