Milton Keynes based company Lux-Wrap Limited has been chosen as an approved supplier by Britain’s much-loved chocolate maker Thorntons, to launch an innovative gift solution in all Thorntons stores around the UK.
After meeting Thorntons at one of Europe’s largest retail trade shows, Spring Fair International, Lux-Wrap’s clever 10 second bottle wrap caught the eye of Thorntons, who are famous for offering perfect gifts for the nation’s chocolate lovers.
Lux-Wrap were challenged to develop a similar gift wrap product that could be used for a combination of different sized and awkwardly shaped confectionery boxes to improve gift wrapping efficiency in-store, while still maintaining the same high quality visual effect for the recipient.
Marc Edwards, Head of Retail Trading said “We are passionate about delivering a personal gifting experience for all our customers. The new wrapping sleeve developed with Lux-Wrap has really helped us do that, and my store colleagues are delighted with the results, as it means they can now gift wrap a wider variety of products, providing greater inspiration to our customers than previously.”
The new shaped gift wrap sleeve is the second product in the Lux-Wrap range and was recently rolled out to all Thorntons’ stores across the country.
“I am very proud to be working in partnership with one of the most recognised, high quality and trusted brands in the UK, and I am incredibly excited to now see my gift wrapping product being used and loved by customers nationally.” Michelle Neale, Director of Lux-Wrap.
