New for this year is the predicted star of the show ‘H is for Hummus’ – A modern ABC. Published by Penguin UK in 2013, this book takes all the pain out of modern parenting. From Active Birthing to Zumba, this ingenious and honest concept has been adapted for the US market, launching in October 2014 under the name ‘Q for Quinoa’. Yellow House is now seeking new partners to extend this brand globally.
Key brands include ‘Rosanna Rossi’, whose designer Anna Whitford was recently nominated as ‘Most Promising Young Designer’ for the Henries 2014, ‘Jane Robbins ‘ whose beautiful collage brand is attracting new licensees across the board, and the contemporary ‘Liz n Pip’.
From Nostalgia to Happiness, ‘Happy Folk’ is Sean Sims’ latest concept to be taking the UK by storm and old favourites include the heritage collections of leading brand ‘Glasgow Museums’, the iconic ‘Animals on the Underground’ created in conjunction with Transport for London, and Paul Thurlby Illustration whose new ‘Numbers’ book is published in October by Hodder.
See Yellow House Art Licensing at Brand Licensing 2014, taking place from October 7 – 9 at Kensington Olympia, stand J61