The National Gallery Company Ltd has announced the award of a global license to official licensed calendar publisher Danilo Promotions Ltd. Danilo will begin by producing 2016 calendars and diaries illustrated with some of the most famous paintings from the National Gallery collection.
The range will be widely available in gift shops, stationery shops, major stores, supermarkets and online from late 2015. Danilo is Europe’s leading official licensed calendar publisher with a product range that includes calendars, diaries, greeting cards and gift wrap.
This is the latest licence announcement following the launch by the National Gallery Company Ltd of a comprehensive, international licensing programme featuring the National Gallery’s collection of some of the finest paintings in the world. Independent licensing agency JELC has been appointed to develop the campaign with the National Gallery Company Ltd.
Judith Mather, Buying and Merchandise Director, the National Gallery Company says, “Calendars and diaries are an obvious market for the National Gallery licensing programme, and Danilo, with its global reach and unrivalled reputation in licensed calendar publishing, is an ideal partner.”
Trevor Jones, Licensing Director, Danilo, says, “We are delighted to be working with the National Gallery Company on this exciting licence. There will be a very big international market for diaries and calendars featuring some of the most famous — and best-loved — paintings in the world.”
The National Gallery houses the national collection of paintings in the Western European tradition from the 13th to the 19th centuries. The collection contains over 2,300 works including many famous works such as van Eyck’s Arnolfini Portrait, Velázquez’s Rokeby Venus, Turner’s Fighting Temeraire and Van Gogh’s Sunflowers. All major traditions of Western European painting are represented from the artists of late medieval and Renaissance Italy to the French Impressionists.