Tired Ted is the creation of Innis Stiles – a designer who has worked with high-profile clients such as McLaren F1 and Hallmark – and Richard Stiles, a greetings and gifting specialist who has developed character soft toys for, amongst others, Hippo & Duck, Spit the Dog, Emu, Orville and Nookie Bear.
The brand features a mix of illustrative and photographic art complemented by an endearing back-story that is integral to the brand – Tired Ted is a little bear with a big heart and, as a family heirloom, has been loved by several generations. He has developed a philosophical nature and is always contemplating the world around him. He is also wise, thoughtful and loving, with an endearing grumpiness and lots of friends to help him through his many adventures.
Cherry Orchard Publishing has designed a beautiful new range of everyday and Christmas designs that capture the lovable nature of Tired Ted and his friends. Cherry Orchard Publishing joins other partners including Yoofiti for personalised wall art and TDP for nightwear and underwear.
“Having seen some of the new designs I know this range is going to perform very strongly at retail as the cards perfectly capture the essence of Tired Ted,” says Bulldog MD Rob Corney. “The Cherry Orchard design team have made full use of a brand that appeals across the age groups, from the adult sentiment market through to the young children’s sector.”