The iconic British designer Cath Kidston has agreed to become The GA’s new ambassador and so will present The Giftware Association’s 2016 Gift of the Year Awards at Spring Fair at the close of the opening day of the show on Sunday, February 7.
She is world famous for her polka dot and floral designs and, until recently, acted as creative director for Cath Kidston Ltd.
Sarah Ward, chief executive of the association, said: “This is a terrific coup. Cath is revered in the gift and home industry and her involvement with Gift of the Year is testament to the esteem in which the industry’s most prestigious competition is held.
“We are delighted that she wants to become a part of the great community that is The GA. Her presence will give great encouragement to all those who take part in Gift of the Year, irrespective of whether they are successful or not.”
There has been a notable increase in Home Accessories, Card and Wrap and Branded/Character entries for the 2016 competition.
The Kids and Under £10 categories have continued to attract heavy supplier support, while the Hot Novelty and Festive and Seasonal categories are also more popular than in previous years.
Cath Kidston will present the awards on the Trends Catwalk in Hall 20. The winning and highly commended products can then be viewed on The GA’s stand in Hall 5, F84-G89, throughout the show.