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New year, new look, for Widdop & Co

widdopThis year sees the launch of a fresh new look at Widdop Bingham with some important changes. The company’s trading name will change to Widdop & Co and will be accompanied with new branding to cement the changes.

 

The exciting re-brand, which incorporates the trademark “Widdop” blue as well as the date the company was established, will be unveiled at the Spring Fair with a celebratory breakfast from 8am on the Sunday morning.

Helping the company to celebrate the launch on Sunday morning will be Louise Young, Divisional Director for Spring Fair organiser i2i events.

The aim of the new branding is to portray a clear, simple and coherent message across all content. The timing has been designed to coincide with the launch of several, major, state of the art projects during 2016. The date the company was established is included in the logo, a significant reference to the company’s rich heritage.

Since the launch of the current logo the business has changed beyond recognition as well as experiencing continuous growth. The business of 2016 looks very different and hence the change in look and branding reflecting the company of today and symbolizing a healthy and vibrant future.

The company’s registered name will remain Widdop Bingham & Co Ltd.

At 133 years, Widdop Bingham is one of the oldest giftware companies in the business. The company is still owned and directed by the great grand-children of William Widdop, the original founder back in 1883.

Widdop Bingham will exhibit from Hall 4 Stand G10 – H11 at Spring Fair