Catch the Denim Drift

dulux-colour-futures-17-coty-colour-palette-2-635x434A stroll around any trade show over the past year or so will have told you that we’ve been building up to a big blue world and now it’s official!


Tableware suppliers have been maxing out the Blue Delft look for quite some time, and now the colour maestros at Dulux have announced that their colour of the year for 2017 will be the cool Denim Drift, as blue hues look set to make an even bigger statement in home interiors and accessories.

A laidback and versatile shade of grey-blue, Denim Drift will set the tone for the year ahead as part of the Colour Futures 2017 trend forecast. This particular shade of blue has been carefully selected by a global team of experts and makes a beautiful complement to last year’s chosen colour, Cherished Gold.

colour-of-the-year-17-denim-driftThe expert trend forecasters of the Dulux Global Aesthetics Center have based their annual forecast on emerging trends that shape the way people live, defining the macro theme for 2017 as ‘Life in a new light’.

dulux-colour-futures-17-coty-colour-paletteDulux has developed a tonal colour palette to complement Denim Drift, featuring a spectrum of blues and blue-hue tones. Dulux Creative Director, Marianne Shillingford, says: ‘Creating a blue colour scheme is successful when you choose shades that work beautifully together. This year the Colour of the Year, Denim Drift, has been teamed with a palette of blues which give you the confidence to get it right every time.’