The Royal Horticultural Society (RHS) has licensed UK Greetings, the largest direct-to-retail publisher of greeting cards and social expression products in the UK, to produce a wide range of RHS-branded greeting cards and gift wrap.
The collection, which will include seasonal and special occasion cards, as well as birthday and blank cards, has been developed using the beautiful photography and artwork contained in the vast RHS Lindley Library collection.
The new cards will be positioned across three UK Greetings card brands — Carlton, Gibson and Camden Graphics — to offer a broad range of design stylings, guaranteeing maximum consumer appeal. Complementary gift wrap and bags are available as part of the Collage range.
Florals are eternally fashionable and always in style and the Carlton offering reflects the current catwalk trends, with hot, tropical themes and bold bursts of vibrant colour giving a modern, fresh twist on gorgeous blooms. For lovers of beautifully crafted, traditional card designs, the Gibson range uses classic and elegant RHS floral imagery, combined with sumptuous foils, embosses and glitters, complimented by ribbons, inserts and coordinated envelopes.
The Camden Graphics range includes stunning photography and elegant illustrations, making full use of the RHS Lindley Library’s historic archive. In addition, there is an exquisite collection of four cards with simple editorial, striking and dramatic florals and delicate foil detailing.
Seasonal ranges such as Easter, Christmas and Father’s Day will be available from April 2017.
Frances Billington, Creative Director UK Greetings, says: “It’s been really enjoyable for the design team to discover the unique and amazing RHS collection and it’s truly inspired our creativity. As we have been developing the card range we’ve showcased the designs to retailers and have had a wonderful response. We’re really looking forward to seeing the range in store and hope that consumers are as excited by the collection as we are”.
Cathy Snow, RHS Licensing Manager, says: “We are delighted to be working with one of biggest card publishers in the UK across such a wide range of cards — encompassing seasonal, special occasion and personal and we are absolutely thrilled with the results.”
UK Greetings is the latest addition to the highly successful RHS Licensing programme. Now in its third decade, the RHS Licensing programme boasts more than 50licensees in the gardening, gifting and homeware categories. RHS Licensing is growing in 2016 to include educational toys, apparel and accessories, and an expanded garden category. This is supported by a new RHS Licensing Style Guide based on 500 wonderful images specially selected from more than 25,000 housed in the RHS Lindley Library.