Douglas The Boy Wonder is a hit with retailers

Following on from a very well-received debut at Top Drawer Spring, gorgeous new lifestyle brand, Douglas The Boy Wonder, will appear at Spring Fair (Hall 3 Stand S10) with phase two of the trade product launch.


The strong influence of designer Anna Danielle’s love of Norway is a unifying theme of the stylish range, which is guaranteed to delight both dog lovers and fans of fresh contemporary design in town and country.



Each product has been lovingly designed and crafted with retailer collaboration and the end consumer in mind. The oil cloth shopper, for example – possibly the most useful bag imaginable! – has been shaped to accommodate an upright circular cake tin, with room to spare for flowers and a couple of bottles of Prosecco.


Other products in the range include china mugs, umbrella, notebooks, pen, glasses case, zip purse, coin purse, mint tin and more. Fresh, contemporary & practical are his watch words. Gorgeous, doggie inspired design loveliness is his aim.

Brand owner Gavin Smith said he was delighted by the reception to Douglas at Top Drawer and from phase one of the product launch, saying that: “We’ve seen a very strong trend for re-ordering from the customers who’ve already taken on the Douglas range. People really appreciate the unique character of the product, which has broad appeal amongst both dog lovers and the country set, as well as urban dwellers who love the Scandi-chic design and on-trend colours.”

Well into his 80’s yet still with a puppy’s enthusiasm for life, lovable crossbreed Douglas was rediscovered in a small antique shop in Norfolk. With patchy fur, loose stuffing and repaired stitching all hinting at a life full of adventure, Douglas is sadly missing his wheels and is now on a mission to find them!

From his home base in Derby, Douglas is scouring the UK’s antique shops and flea markets (possibly stopping off at a few hostelries along the way) in the hope of finding his lost wheels.


Feel free to follow Douglas’ journey via his instagram page as he travels GB enjoying the simple things in life, gathering inspiration for his gift range, sharing his favourite eateries and design discoveries, all while quietly keeping one eye open for his missing wheels.

Find out more about Douglas The Boy Wonder and view the full debut range at Spring Fair from February 5 – 9, Hall 3 Stand S10.


You can follow the adventures of Douglas The Boy Wonder on Instagram