A report in The Telegraph has revealed the awesome pulling power of movies, television and affiliated merchandise, as picture sharing site Instagram reveals the most popular global and British destinations among its half a billion users.
Instagram has also become the social media platform of choice for PR-savvy designers, manufacturers and retailers alike, as the perfect ‘lifestyle’ image takes centre stage in our technological age of megapixel smartphones. Product suppliers have cottoned onto the brand-building potential of Instagram and its ability to glean followers from far-flung corners of the globe, while social media ‘influencers’ are often paid thousands for their meticulously honed product placement shots. Now is the time to share your style and be seen alongside the brand leaders and style directors.
The most Instagramed places in the world reveal more PR and fan-base building opportunities for hashtag fiends. Disney Properties tops the list, just as the Disney licensing portfolio also retains its strength in the publishing and gifting sectors. Cinematic-themed photography further dominates the global wish-list with Universal Studios Properties hot on Disney’s heels in second place.
The entertainment giants are followed by New York’s Central Park and Times Square, the Eiffel Tower and Louvre in Paris, Las Vegas Strip, Santa Monica Pier in California and Brooklyn Bridge, New York.
Underscoring the importance of our heritage and capital city are the UK’s most ‘geotagged’ tourist sites, with Tower Bridge coming in at number one followed by the Palace of Westminster, Buckingham Palace, Trafalgar Square, The London Eye, Big Ben, Wembley Stadium, Hyde Park and Harrods.