Described as “a refreshing and revitalizing shade, symbolic of new beginnings”, this vibrant shade reflects humanity’s ignited passion for greening our grey, urban environments and protecting the natural world.
The choice of Greenery follows 2016 Colours of the Year, Rose Quartz and Serenity, and the Emerald Green hue that was selected for 2013.
Greenery is a fresh and zesty yellow-green colour that Pantone says “evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate”.
As the trendsetters, point out, green is nature’s neutral. “The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world”.
Pantone’s Colour of the Year – an annual fixture for trend watchers – is a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.