Help for Heroes gets personal for Mother’s Day

Help for Heroes (H4H), the Charity founded to provide lifelong support to Service Personnel and Veterans with injuries and illness sustained while serving in the British Armed Forces, has announced that Tesco has expanded its online Help for Heroes personalisation range with a number of seasonally relevant new products ready for the lead-up to Mother’s Day on the 26th of March.

Eight new products have been added to the Help for Heroes personalisation range: a Mother’s Day Keyring; Coaster; Magnet; a Mother’s Day Photo Block; a Mother’s Day Mug; Mug and Coaster Set; plus Mother’s Day themed phone covers for the iPhone 5/5s and the iPhone 6. As with all the other items in the Help for Heroes personalisation range, each gift can be personalised with the name or names of the recipients or buyers.  Several products include the #MyMumMyHero campaign hashtag, which encourages supporters to post an image saying why their Mum is their Hero on Mother’s Day.

For every personalised Help for Heroes product sold by Tesco, 100% of the profit will be donated directly to the Charity. The Help for Heroes personalisation range, available exclusively from, includes everyday items such as customisable mobile phone covers, notepads, mugs and water bottles, as well as items specially produced for seasonal events – including products for Father’s Day, and Christmas decorations for 2016.

Help for Heroes’ relationship with Tesco has raised over £1.6 million for the Charity.

Chris Barnett, Brand Licensing Executive at Tesco, says: “It is fantastic to be able to offer our customers an extended range of personalised products, whilst at the same time to be able to support a cause that is so close to many peoples’ hearts by donating 100% of our profit from this range to Help for Heroes.”

Marcus O’Shea, Head of Brand Partnerships, Help for Heroes, adds: “This latest addition to Tesco’s personalised gifting proposition is a perfect way to show your appreciation for a loved one with high-quality products supplied by a trusted retailer. It is also a wonderful extension of Tesco’s support for our Armed Forces and our partnership – it’s all about working together to help rebuild lives.”