Lisa White, head of Lifestyle and Interiors at global style forecasting agency, WGSN, has provided valuable 2017 interiors trends insight for Inside Retail.
For the year ahead she points to a “heady mix of foliage, natural raw materials, visceral textures and an abundance of colour” and explains how retailers can fill their shelves with on-trend, appealing merchandise for the seasons ahead.
Even a casual stroll around the British and European trade exhibitions last autumn and this spring demonstrated that plant life is more than a trend and is an essential aspect of stylish home interiors. Even the Pantone colour of the Year is the universally admired Greenery, which is also reflective of an ongoing drive towards ‘greening grey Britain’ and bringing an environmentally friendly boost to urban areas.
In short, there is nothing more on trend or inspirational than the natural world, and while there’s nothing especially new about this, the prominence of this theme in home, gift, greetings and stationery design is having a major impact in 2017.
The trend for bringing the outdoors inside – and vice versa during the spring and summer months – is also apparent in the launch of Outdoor living sections at Spring Fair and Tendence, alongside the launch of Floradecora by MesseFrankfurt in January, where this exhibition of fresh flowers ran alongside Paperworld, Creativeworld and Christmasworld.
The New Outdoor Living section at Tendence will be unveiled in June – a new and earlier date for this popular event – to be located between Galleria and Hall 10. Exhibitors from the sector and suppliers of decorative plants for garden, balconies and terraces will demonstrate how life can be enjoyed outside with atmosphere and style. The exhibition concept, created by 2Dezign from the Netherlands, brings young saplings, garden plants and accessories together with outdoor furniture and other accessories for the outdoors.
The central idea is to put garden plants alongside attractive lifestyle products at Tendence and to stage them in an atmospheric garden scenario.
Everywhere we look are ever more inventive plant potting solutions, cacti-themed merchandise ranging from sofas to giftwrap and tropical designs which ensure our world will be that much greenery in the months to come. Even greeting card designers are branching out from
flowers into leafy perennials and luscious green foliage.
“Indoor plants are trending tremendously at the moment” confirms White, also stating that this is a trend with long legs that’s likely to run and run. The shift back indoors this autumn will provide countless opportunities for decorative plant potting – plants on pedestals, macrame planters and hanging ceramic pots. Walls will sprout with
foliage and indoor growing will become the hobby of choice for hipsters wanting to take their green credentials to another level.
She points out that plants are also a great way to keep shop interiors fresh and welcoming and says 1970s plants will be most on trend, including spider plants, rubber plants and pileas. “You’ll find people linger longer in retail spaces that have greenery”, she explains.
Small, quirky objects like pineapple or cacti-shaped home accessories are still a feel good purchase, along with other small novelty objects that she says make people feel happy.
Offsetting this huge burst of greenery will be amazing decorative florals such as “dusky Oriental flowers or ‘acid tropic’ colours, birds of paradise” and exotic animals.