Dutch exhibition showUP launches next edition

showUP, the leading Dutch trade exhibition for design-led home & gift, will celebrate its 10th edition this year at the stunning venue of Expo Haarlemmermeer, Amsterdam.


Register for showUP here


The event, due to take place from September 3 – 4 2017 at a great location close to Schipol airport, is the ideal place for buyers to source the latest inspirational home and gift products from an exciting mix of Dutch and international suppliers.

Almost 300 exhibitors will present more than 600 brands, from the cutting-edge Dutch design that’s already taking the UK market by storm, through to chic Scandinavian brands, fresh, contemporary tableware and covetable stationery.

showUP has a fantastic reputation as a buying platform for retailers specialising in contemporary home accessories, with the carefully curated mix of exhibitors ensuring visitors are able to select from the best new trend-driven products being brought to market ahead of Christmas.

The event takes place in an innovative environment that puts exhibitor products at the heart of an inspiring setting, where the welcoming atmosphere and thoughtful styling of stands oozes creativity. Open stands are a departure from other trade exhibitions and help generate a relaxed and natural buying experience.

Companies already confirmed to exhibit include top international top brands such as Vitra, House Doctor, Designletters, Seletti, Woud and Ferm Living. Up and coming homegrown brands from the Netherlands you can look forward to seeing include Fest Amsterdam, Wijck Prints, &klevering and Marie Stella Marius

There is also a strong contingent of young talent and surprising presentations, rounding off the perfect combination of serious retail buying and contemporary merchandising inspiration.

showUP is accessible only to trade professionals in the home deco and gift industry, for whom registration is free.

Registration is now open.