From 9 to 13 February retailers will have an opportunity to compile their own exciting lifestyle and premium product line-ups in the Accessories & Jewellery sector of Ambiente.
When accessories and jewellery are mentioned, many people think of luxury items. Ambiente, however, focuses on their positive impact on the human soul – and of course, there can be no doubt about the wholesome psychological impact of It Bags, pearl earrings and linen scarves.
At Ambiente both innovative and traditional products can be found in the segments Genuine and Fashion Jewellery, Personal Accessories, Fashion, Bags and Leatherware in Hall 9.2 with over 14,000 square metres of gross exhibition space. Exhibitors will include both the best of German and international brands in these sectors.
Café Gold will feature not only refreshments and culinary delights, but also a presentation space called Ambiente Academy with experts from a variety of disciplines. They will give practical examples of the way products tell stories, and they will show the audience how retail professionals use visual merchandising and will explain the basics of shopper activation. Selected fashion items, jewellery and accessories will be demonstrated by models on the catwalk twice a day.
Running through the hall, from north to south, will be another highlight, the Next Boulevard, where entrepreneurs will demonstrate the next generation of jewellery, accessories and fashion items. They will be businesses who have already had some initial business success on their home markets. Sponsored by Messe Frankfurt, the number of candidates selected for the forthcoming Ambiente is likely to be 14.
Situated on the southern side of Hall 9.2, the Talents section will provide an exciting glimpse of a possible future for consumer goods.