Described by Pantone as a “dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.” The enigmatic Ultra Violet is also credited with symbolising the mysteries of the cosmos, opening up boundless possibilities for this beautiful colour.
For home and gift retailers the hunt will now be on for the most beautiful purple products they can find for on trend merchandise displays. One beautiful option, which also taps into the trend for indoor flowers and plants – be they real or artificial – is offered by British company Mezu, a specialist in luxury silk flowers. Bring out the lavendar and delphiniums!
We also recall that purples have long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality, whilst global conspiracy theorists are mindful of a ‘Purple Revolution’ taking place.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
More wonderful purples can be found in tweed fabrics, which have multiple applications and possibilities for creating up to the minute fashion accents and statements. This Harris Tweed bag by Glen Appin of Scotland hits the spot exactly.
For a more dramatic expression of the new colour craze, this Unicorn-themed LED light from Mustard brings Ultraviolet into line with another hot trend for the legendary horned horses.
For an even more luxurious take on this dramatic colour is the beautiful designer Chroma table lamp from Roche Bobois. Below that is a subtle interpretation of the Ultraviolet trend from furniture and homeware manufacturer, Ian Malkin, below which is the Harvest rug in purple from Stepevi, £1,400 and a set of ontrend Ultraviolet home accessories from Casablanca GmbH & Co. KG Modernes Design.