On September 2-3 2018 over 400 international brands, Dutch labels and new designers will present themselves at showUP at Expo Haarlemmermeer near Schipol Airport, Amsterdam. The newest products and latest trends are spotted here first and are the bestsellers for the new season bought.
By now showUP has become the premier buying show for home and gift in the Netherlands, with the growing number of exhibitors presented over two halls. International brands like Stelton, Ferm Living and Men’s society will join some of Holland’s greatest brands, including: &Klevering, Puik and Anna+Nina.
Scandinavian design is well represented. This popular design style is still growing and brands like House Doctor, Moebe, Lakrids and Kreafunk are present. In coorporation with the Danish chamber of commerce showUP hosts a Danish pavilion with (currently) less known brands.
“The Store” concept feature will demonstrate how retailers can create a themed store of the kind that the international style-centre of Amsterdam is famous for, using concept, styling and collection.
The theme for “The Store” this year is New traditions: traditional crafts with a contemporary design. Craftsmen and woman will be at work in “The Store” producing fine quality arts, whilst the master painters of Heinen Delfts Blue will be hand painting china. Dutch designer Floris Hovers shows his tractors, made of daily waste and rest materials.