London’s Carnaby Street has unveiled an exclusive art installation in celebration of the Twentieth Century Fox and Regency Enterprises film, Bohemian Rhapsody. Hailed as one of the greatest rock songs of all time and topping charts as a best-selling single for over forty years, Freddie Mercury’s lyrics will shine brightly on Carnaby Street ahead of the film’s UK release on 24 October. Shaftesbury, the innovative landlord and owners of the Carnaby estate, have collaborated with Twentieth Century Fox on this unprecedented installation.
Illuminating Carnaby Street in London’s West End at the end of October, visitors can expect to be dazzled by giant colourful neon lyrics including Queen’s iconic opening ‘Is this the real life? Is this just fantasy?’ along with the playful ‘Galileo’ and ‘Figaro’.
Elsewhere, Queen’s crest – designed by Freddie Mercury himself – will feature on Carnaby’s iconic arches, with a giant illuminated crown topping Carnaby’s shimmer flag.
Bohemian Rhapsody is the untold true story of Queen and Freddie Mercury – a man who believed in himself and his music when no one else did, defying all stereotypes and breaking all the rules to become one of the greatest musical icons of all time. A foot-stomping celebration of Queen’s music and tribute to a man who dared to change everything, the film stars Rami Malek as iconic frontman Freddie Mercury, alongside Ben Hardy as Roger Taylor, Gwilym Lee as Brian May and Joe Mazzello as John Deacon.
The free-entry pop-up shop and exhibition is located at 3 Carnaby Street and will run until January 2019. Visitors will have the opportunity to immerse themselves into the ultimate Queen experience with a showcase of photographs, prints, footage and show-stopping costumes. The store will also stock official film merchandise and Queen-inspired products. Visitors to the pop-up shop and exhibition can also expect experiential activity including a visit from the official Madame Tussauds’ Freddie Mercury waxwork.
Throughout the installations, Carnaby’s shop’s, bars and restaurants will host a range of Queen-inspired products, menus and special offers. For all updates visit Carnaby.co.uk.