Get ready to showUP in Amsterdam

showUP will present more than 400 international brands, Dutch labels and young designers, in the categories of home décor, gifts and children’s gifts at the Expo Haarlemmermeer exhibition centre close to Schiphol Airport in Amsterdam from February 3-4.


Buyers from lifestyle, home interiors and web retailers will attend this exciting event (now in its eleventh year) to select their next bestsellers for the coming season.

International brands and established designers will showcase their latest collections in the same exhibition room as exciting start up labels and new designers. All these carefully selected participators have one thing in common: Fresh, modern collections put together with care. Well-known international brands include House Doctor, Vitra and Selett, alongside Dutch favourites in home and giftware including &Klevering, Imbarro (pictured bottom), Doing Good (polar bear rug pictured below) and Kikkerland Design Inc.

Within the startUP@showUP section a series of brand-new start-up companies will be given a place in the spotlight, including Suite 702 (picturd below), Talmo (pictured top) and de Bloemenie

The number of foreign exhibitors has grown exponentially and this year showUP is welcoming companies from all corners of the world. Sundowner Society from South Afrika presents cocktail accessories and ingredients. DillySocks from Switzerland and Loov Esti from Estonia all travel to showUP to exhibit their latest creations. From Germany there are new brands like Roadtyping, Coudre Berlin and Boubouki.

One of the trademarks for showUP is that it’s well known for its long list of Scandinavian exhibitors. This year some new exhibitors will be added to that list, like The Dybdahl Co, Mette Handberg and Ulrika Gyllstad. Tasteful, original and unique in simplicity.

The common thread for everyone during this year’s showUP is “Conscious Manufacturing”. Many exhibitors are involved with this theme. Return to Sender, Baskets, Beads & Basics and Van Verre tell their story about their production process whereby the local population benefits. Rescued and About Blanks use recycled materials. Anticipating the coming ban on straws, Doli is introducing glass ones (pictured).

A lovely selection of kids and toy brands will be exhibit within the dedicated growUP product zone, while The Store feature area will demonstrate how retailers can apply key trends and themes for merchandising concepts and styling collections.

Elsewhere at the fair Studio Joachim Morineau will give artisan presentations at the Hot Spot throughout the event, using his special technique of dripping liquid ceramic in a spinning mould to create beautiful cups and dishes for his Moca project (pictured below).

In another Hot Spot Veld & Vaas will demostrate their unique botanic portrait series Makart Moderness, inspired by 19th century bouquets of dried plants like pampas grass and poppy bulbs.

Last but certainly not least if you want to keep on top of the latest design trends and retailing issues, a series of interesting speakers giving presentations from the listenUP platform.