The Giftware Association has announced details of its spring seminar programme, with plenty of interesting events coming up in the next couple of months.
On April 4 David Glenwright will give a course of social media training, developing effective content strategies, understanding the social landscape and the algorithms that power platforms, as well as how best to optimise personal Linkedin profiles, and use them to generate new leads and opportunities.
A week later on April 10, business coach and consultant, Stephen Spencer, will speak about rebuilding a focused, relevant and authentic brand. Stephen has over 25 years’ experience as a leader, trainer and experience developer with some of the UK’s most prestigious Retail, Tourism and Hospitality brands.
On May 2 Henri Davis will share her expertise. With 35 years in retail in new product development and buying roles, Henri has worked with the likes of Habitat, Next, WH Smith and the National Trust. She has spent the last 14 years as an Independent Retail Advisor – specifically in the cards, gifts, stationery and heritage industries – where she has used everything she knows about retail to help grow many small and medium-sized businesses, including multi-site retailers, national and international manufacturers and suppliers.
On May 9 more social media training will be offered, this time by Louise Welsby. Instagram is the best way to reach your gift buying audience but it can be challenging managing the platform in house and growing your audience so that you can make a real difference on your ROI. Buy From expert, Louise Welsby’s four-hour masterclass is designed for anyone who is looking to build their brand online – whether you are a solo entrepreneur or are looking to bring your social media in-house and want your team to feel empowered to take it on.
On May 16 Jenny Spivey will advise on how companies should pitch to bigger retailers, a talk geared towards smaller businesses who are contemplating extending their business to larger retailers. Jenny will outline the opportunities and the challenges that they are likely to be presented with and what they need to do in their approach. It’s a reality check as to what potentially lies ahead.
The GA will then hold its Annual Members Day on June 18 at a new venue this year, the Nottinghamshire Golf Course, where members will gather for some serious networking and industry updates.
Information about the events and how to book can be found on the Events page of the GA’s website. Visit https://www.ga-uk.org/events.aspx