GB eye grows into new home

Home and giftware licensee, GB eye, is expanding its operation by moving premises next month to accommodate its continuing growth and consolidate its business into one site.

Following a strong first quarter this year, GB eye will continue to build upon its success in the impressive new headquarters, which will bring together the company’s manufacturing and pick and pack facilities into one, fit for purpose location.

GB eye currently prints 40 per cent of its products in-house, and the new premises will enable the team to expand this print on-demand service into new formats, allowing them to react quickly to demands and trends, providing an unparalleled service to trade and consumers.


The past four years has seen GB eye place a strong strategic focus on gifting, and the forthcoming move will see the company further developing these lines. The exciting product innovations will also be on display in an impressive new HQ showroom for retailers to visit and view the ranges, ensuring the licensee remains a key partner for brands across the 52 countries it distributes to.

Having spent almost 20 years in its current location, the new 40,000ft² site will also house GB eye’s long serving senior management team, comprising of ten people, clocking up an enormous 220 years’ service and experience.

Charlie Chester, Managing Director, GB eye, commented: “An opportunity arose for us to add extra units to our headquarters, which spurred the decision to consolidate our two sites into one. The move comes at a time of strong growth and development for the business and we are looking forward to further expanding our services and ranges in the new premises, enabling us to further exceed our customers’ expectations.”