For almost 20 years Yu-Gi-Oh! has been entertaining and engaging young audiences globally, outside of Asia, through its TV series with over 850 episodes, 3 feature films, consumer products, the hit mobile game Yu-Gi-Oh! Duel Links, as well as the immensely popular Yu-Gi-Oh! Trading Card Game.
Products will be available in the market by Q4 2019 with a range of licensed merchandise including jewellery, keyrings, pin badges and coins. Fanattik already have one of their products up on their site for pre-order, a Flip Coin game which will available on September 1, just in time for Holiday shopping.
“With FaNaTtiK on board, we are very excited to be able to offer a wide range of unique gift collectibles to the European market. We believe our fans will be impressed with the line-up of products FaNaTtiK will launch later this year. Their passion and understanding of the Yu-Gi-Oh! brand shines through in what they created” states Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY.
FaNaTtiK will be taking a holistic approach with this license, working not only closely with chosen retailers on exclusive product, but also hand in hand with trading card game tournament organisers both in the UK and Europe.
“Yu-Gi-Oh! is a brand with a passionate fan base. In order to create products that would be appealing, we knew we needed to consult with every level of Yu-Gi-Oh! fandom. We met with legions of Yu-Gi-Oh! players, organizers and judges, all of whom have a genuine love for the brand. Their input will help to ensure that we get the products right.” emphasizes Anthony Marks, Chief Fanattik.
FaNaTtiK will be supporting the vibrant independent trades where Yu-Gi-Oh! thrives, as well as all levels of European retail from online and mail order to the high street with a wide spectrum of retail price points and limited edition pieces. Product will be available in market for Q4 2019 with a range containing jewellery, keyrings, pin badges, coins and more.
Yu-Gi-Oh! joins an impressive portfolio of existing entertainment partners for FaNaTtiK who already work with some of the biggest names in film and video games