Christmasworld defines the ‘Wow’ experience for shoppers

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Christmasworld, which runs from January 24-28 2020 at Messe Frankfurt, with feature the most comprehensive and spectacular array of Christmas decorations available on the market, from enormous installations fit for shopping malls and town centres through to delicate hand-crafted pieces for family trees.

Around 1,000 exhibitors are expected to take part in show, which runs alongside specialist stationery and office supplies fair, Paperworld, and Creative world for the crafting market.

As consumers step more fully into the digital age, appearances count for so much and shops can become ‘Instagrammable’ destinations for their décor which then draws shoppers inside. Social change and digital transformation mean that consumers want to take advantage of both the offline and online worlds. Convenience and service offers, such as click and collect, as well as a stronger experiential factor, make shopping and spending time at the point-of-sale more attractive to these customers.

Christmasworld shows how to produce a ‘wow’ experience for shoppers. Decisive in the case of festive decorations is a first-rate product choice and combination that reflects the current zeitgeist. Also important are lighting effects and visual merchandising, which intensify and boost the shopping experience in the bricks-and-mortar trade and city centres.

To be part of a brand or lifestyle is a new shopping incentive and, for this, Christmasworld offers inspiration unlike any other consumer goods fair. Christmasworld combines emotion and business with presentation magic to generate business success”, says Eva Olbrich, Christmasworld Director.

With their wide product range, exhibitors can reach trade buyers from retail channels of all kinds – from small gift boutiques to shopping centres, from DIY and MIY markets to furniture and furnishing stores, from florists’ to garden centres, and even representatives of local authorities, as well as hotel operators and visual marketing specialists – all of whom seek inspiration at Christmasworld.

Prepared by the designers of Stilbüro bora.herke.palmisano, the Christmasworld Trends for 2020/21 will be shown under the motto ‘family matters’ and spotlight the desire for an urbane yet mindful lifestyle coupled with greater sustainability. The trend area in Hall 11 is the most important source of inspiration for tomorrow’s colours, materials and designs.

‘Decoration unlimited – Dark Ocean’, the new special show by 2Dezign, stands for powerful storytelling and an astonishing ‘wow’ experience at the PoS. Next year, the special show celebrates its 10th anniversary in Galleria 1 and will invite visitors to immerse themselves in a fascinating world full of rough oceanic elements surrounded by impressive Christmas decorations.
Additionally, the ‘Retail BLVD’ in Galleria 0 will be expanded with innovative pop-up stores for different retail channels. There, visitors can learn the best ways to reach customers, e.g., using experience, service or convenience oriented approaches.

Retailers wanting to spice up their assortments with fresh flowers and decorative plants should go to the ‘Floradecora’ product segment in Hall 8.0. In future, the ‘Christmas Delights’ product segment will be the centrepiece of Hall 12 and enrich it with seasonal treats. These fast selling and spontaneous-purchase articles offer additional sales potential for the trade. Also new: expert lectures and guided tours will now be held in the appropriate special areas under the title ‘Christmasworld Academy’.

The new Christmas Delights product segment will showcase a mouth-watering display of seasonal confectionery and culinary gifts in Hall 12.0.