Miss Milly, the British brand for gorgeous, colourful jewellery and scarves, has launched a capsule collection of seven magnetic brooches. In striking, bold designs, six of the brooches use silver-coloured metal and are inlaid with colour, and the seventh is in matt silver.
But the over-riding appeal of these lovely pieces is the magnetic clasp. No fiddly pins, no danger to fingertips or other body parts and a magnet makes them easily transferrable between coats and jackets, bags and hats. You can even use them on scarves.
“Brooches have been a great seller for us over the past couple of years,” says Sarah Watmore, founder of Miss Milly. “And the magnetic ones have had a fantastic debut. We have them in colours to tie in with the other jewellery so that retailers can create co-ordinated displays and their customers can have matching pieces.”
If you’ve not yet taken the plunge with Miss Milly, the minimum order is only £100 and the company will happily put together a starter package for you. It’s in their interest to supply you with best-sellers and co-ordinating pieces, and can work to any budget. A firm believer in the power of branding, Miss Milly also offers a range of packaging from pillow packs to boxes and bags and branded display stands.
The company has a strong belief in its products and makes it easy for retailers to try them for little investment with the low minimum order and the opportunity to buy in singles.
