How can retailers impress their customers, if emotions, the experience and convenience are the main requirements when shopping? First and foremost, with new products and displays that reflect the current zeitgeist.
The motto for the Christmasworld trends in 2020/21 is ‘family matters’. The feeling to be evoked is one of conviviality, closeness, a sense of belonging and of having something in common, sharing something. The curated trend show is being developed and implemented by Stilbüro bora herke palmisano at Christmasworld, the leading international trade fair for festive and seasonal decorations, which will take place from 24 to 28 January in Frankfurt am Main.
The trend agency has pinpointed three styles and colour schemes for retailers to bear in mind when sourcing decorative items for AW20/21: Green Ritual, Silken Party and Happy Get-Together. These trends will form the centerpiece in Hall 11.0 and inspire visitors with an exciting selection of exhibitor products and the necessary trend know-how, by means of lectures and guided tours through the different style worlds displayed.
Green Ritual is inspired by natural vegetation. This is a simple, almost minimalist design scheme which addresses the theme of consciously giving things up as a reaction to a long-standing culture of wastefulness.
The calm colours of natural vegetation will be presented in two clearly distinct forms. In one half of the display, light and restrained shades, such as grey, taupe and sand, as well as a light fern green and reddish brown, dominate. These convey a light and spring-like flair and a pure naturalness. In the other half, a mysterious and vegetative dark colour world dominates, with deep shades of red and dark leaves, which autumnal changes bring. “In addition to an atmospheric/festive take on Christmas decorations, this style also lends itself to a light and spring like interpretation”, Palmisano adds. Experimental and creative ideas, techniques, designs and materials are up against this restrained look. Blossoms and leaves worked in glass and paper, painted plants, vegetative and photo experimental motifs, watercolour effects, irregular and spotted patterns, as well as tactile, raw and rough surfaces, can be seen. Many of the designs have a deeper background. In a contemporary way, clay and glass work together with pale wood in simple functional shapes.
Silken Party is inspired by the most innovative fashion creations and created with precision laser technology. The designs for this elegant and sensuous style world are characterised by soft, organic and cloudy shapes. Unusual blossoms and petals provide a strong source of inspiration. It is a decorative scheme that comes over very well at weddings and summer celebrations.
This theme has a balanced palette: on the one hand, the delicate, pastel colour range combines soft creamy shades and fresh, feminine sorbet nuances. The second variant exhibits elegant and gleaming features, with warm and delicate shades. The materials and embellishments are delicate as well as feminine. A metallic shimmer, a silky sheen and velvety matt effects interplay with each other. Modern drapery, soft volumes and flowing materials produce cosy effects. Fine glass and textiles, such as silk and organza, appear wafer-thin, translucent, super-fine and delicate. The exquisite overall look is complemented by shiny, ultra-smooth surfaces, high-quality finishes and discretely twinkling and softly sparkling effects.
Happy Get-Together is inspired by the new urban way of life, with a focus on recycling. This characteristically urban style is all about making metropolises more liveable, by coming together, sharing and softening the boundaries between classic categories, such as yours/mine, private/public and city/countryside.
Fresh, appetising and milky shades remind us of freshly-pressed lemons, limes and mint lemonade, as well as grain and straw. The warm colour spectrum is dominated by a vibrant orange wax colour and more muted recycled colours, such as bottle green, and mélanges, speckled effects and colour mixes made by composite processes. The ‘Second Life’ concept pervades the entire product world: from waste products, designers are developing exciting ideas for new shapes, surface textures and materials, such as PET and paper materials. The look of this style is characterised by unconventional ideas and handcrafted techniques, such as weaving, winding, tying and layering.
Designers Claudia Herke, Cem Bora and Annetta Palmisano, from Stilbüro bora.herke.palmisano, derive their trend prognoses for Christmasworld from current trends in fashion, society and interior design. All the products used will be labelled with the name of the exhibitor and the stand number so the trend area will provide a concrete ordering aid and a helpful guide for a modern, and also profitable, product range and display.
To complement this, trend lectures will convey more information about current trends in fashion and product design, which will also boost successful sales in retailers’ shops. These will take place every day – from 24 to 27 January 2020 at 11.00 and 13.00, and on 28 January 2020 at 12.00. In addition, visitors will be able to get trend cards free of charge from the Christmasworld Trends information stand in Hall 11.0, C 40 – so retailers will have all the relevant colours, shapes, materials and designs to hand at all times.