Inside Out Toys to distribute Viking Toys in the UK

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Inside Out Toys Ltd (IOT) has released another sustainable toy brand into its portfolio. Viking Toys is a small family owned and run business which has used this ‘quiet time’ for trade sales to formalise a strategic partnership agreement with Inside Out Toys.

“As it is our aim to become the best distributor of sustainable toys in the UK, we are thrilled to be able to add Viking Toys to our offering ” – Julian Garner, IOT Owner/Managing Director.

Based in Sweden, Viking Toys is a small, family-run toy company with a big heart. Each toy featuring the Viking Toys’ colourful logo is designed and manufactured with care and love. When the company was founded in 1974, it was based around a dream to create the safest and most durable toys on the market – toys with open-ended play value, to enable children to develop their imaginations. That dream still inspires and defines the company today!

“Our mission has always been to produce toys that are a sustainable alternative and an antidote to the prevailing throwaway culture, toys made to withstand play from one child to the next, year after year … these toys are so strong, they are almost indestructible! ”

The Ecoline combines Viking Toys’ timeless design of durable non-toxic toys with an oil-free, plant-based material made from sugar cane – taking sustainability to a new level! What’s more, with every Jumbo-sized Ecoline product purchased, VIking Toys commits to planting a tree. Also 100% recyclable and with packaging made from recycled material, this range is the perfect choice for an eco-friendly purchase.

Viking Toys’ Classic line of toys are renowned for being soft, strong, and durable enough to last a lifetime, allowing them to be handed down to friends and family – a truly sustainable choice. They are made from virgin raw materials, guaranteeing the highest possible quality, and are free from toxic substances which could harm the environment or the people within it.
The Viking Toys factory is IS9001 certified, ensuring it follows all the relevant environmental management standards and all the toys comply with EN71 European Toy Safety standards.

Inside Out Toys Ltd already distribute two brands of wooden toys; jumini, their own brand of brightly coloured wooden toys, launched in 2016 and Studio Circus, a collection of pastel coloured wooden toys, designed in the Netherlands. Only last month, they also announced a new partnership with Tikiri Toys in Sri Lanka, to distribute their 100% natural rubber and organic cotton baby toys in the UK.

Inside Out Toys Ltd is a family owned and run toy company, established in 2012 by Julian Garner and his wife Nikki. They employ a small dedicated team at their premises in Milton Keynes and pride themselves in being a family-friendly employer – offering flexible working and valuing their employees. They also support as many charities as they can each year, including donations of toys to Northamptonshire Health Charity www.nhcfgreenheart.co.uk and Giving World www.givingworld.org.uk