License This! finalists announced

Six brand designers have been shortlisted for the License This! 2020 final, with the winners to be announced on Thursday October 8 at 10.00 am during the Festival of Licensing. There are two categories, each with three shortlisted brands.

Character & Animation finalists:
George Mackay: Brand name: eejits: Company name: Creature Aided Design
Anthony Williams: Brand name: WhamBlam!: Company: Taoa Studio
Siobhan Harrison: Brand name: Foxglove Fairies: Company: Siobhan at April Rose (above).

Brand & Design finalists:
Louise Bell: Brand & Company: Louise Bell Art (below)
Danelle van Eeden: Brand & Company: Kos-Kos
Tracey Colliston: Brand name: Owls Nest: Company: Ginger Betty

The winners will receive a free exhibition stand at BLE 2021, a year of Licensing International membership, PR support and ongoing advice from the panel of industry experts. All finalists are offered legal consultation from competition sponsor Wynne-Jones.

Judging the awards are: Kelvyn Gardner, managing director, Asgard Media (Chair of the Judging Panel); Sarah Ward, CEO, The Giftware Association; Kirsty Barr, Grapevine PR and Victor Caddy, director and trademark & design attorney, Wynne-Jones and a raft of additional judges for each of the two categories.

Chair Kelvyn Gardner said: “Despite the obstacles, the 2020 License This! competition once more produced a plethora of creativity and business foresight among some high-quality entries. We have six very worthy finalists from whom we look forward to live pitches to decide our two champions.”