The Jewellery Show Salon brings a buzz to Treasure at LJW

The Jewellery Show helped to launch the first ever trade day at London Jewellery Week 2011, a unique event that took place during the opening of Treasure (formerly a consumer-only event) on Thursday June 9.

For just one day the city-wide jewellery festival brought together trade buyers and designers in an intimate exhibition held at Victoria House in London’s Bloomsbury Square.

Pictured right is a beautiful necklace by The Jewellery Show Salon partner Mark Milton; below left is Design Quarter Gems designer Rachel Galley.

Treasure in association with The Jewellery Show Salon hosted a dazzling array of over 100 elite contemporary jewellers, including award-winning JeDeCo designers Jessica De Lotz, Deci, Glitterati, Gemmeus, La Diosa, Tomasz Donocik and fair-trade pioneers, Ute Decker, Cred Jewellery and Oak.

Some highlights of the show included the inaugural Goldsmiths’ Pavilion – featuring over 30 of London’s best fine jewellers – and the Essence ethical pavillion, showcasing the work of jewellers with the shared vision that sustainable jewellery does not have to sacrifice design or quality. Today (Friday June 10), the Fairtrade & Fairmined Gold initiative will hold an evening reception at Treasure to highlight the great work being done by the sector to ensure the ethical provenance of jewellery.

The trade day incorporated collaborations with sister brands of The Jewellery Show including Retail Jeweller magazine and global trend forecasting service WGSN, to deliver a content-rich event that provided an inspirational London-based trading environment for exhibitors and retailers alike.
Speaking during the exhibition yesterday London Jewellery Week organiser Della Tinsley commented: “I’m absolutely delighted with the first trade day at Treasure in association with The Jewellery Show Salon, it’s been a joy to work with Emap on this. It has surpassed all our expectations, the show is really well attended and it’s great quality buyers, we’re really very happy.”


The British Jewellers’ Association (BJA) held its AGM at The Jewellery Show Salon following a series of presentations from Retail Jeweller and WGSN. BJA chief Lindsey Straughton (left) said that: “It’s been a buzzy and informative event, a good mixture of retailers and other trade visitors”.
The British jewellery trade was out in force throughout the exhibition, demonstrating the powerful collaborative spirit of the industry.
NAG chief executive Michael Hoare was in fine form, declaring that it was an: “astounding exhibition showcasing the wealth of London’s jewellery talent. As usual, the cream of the crop is on display and I’ve enjoyed every minute. So it’s met our expectations!”
Michael is pictured right with independent jeweller Frank Wood in front of a Bahamas sponsored showcase.

Exhibitors were also happy, with the multiple award-winning Sarah Ho saying: “We’ve been really busy, we haven’t stopped, and it’s been all the big buyers. They’re interested in the silver and the precious, gold is definitely picking up. I’m expanding my precious collection as retailers love it! This will be a full precious collection to mark my fifth anniversary.”

It was also a great day for ethical jewellers, with the Essence pavillion given pride of place at the heart of the exhibition. The queen of ethical jewellery Ute Decker, for whom the inaugural Treasure at London Jewellery Week (three years ago) was her first ever exhibition, held court at the front of the pavillion. Ute has been an ethically-focused jewellery since this 2009 debut, working exclusively in recycled silver, fairtrade gold and other materials of ethically sound provenance.

“This has been a good show for me,” said Ute. Describing her dramatic silver and gold jewellery, she said: “Each piece is a one-off and I sell directly to consumers, private collectors and galleries. The public care more and more about ethical, fairtrade, fairmined jewellery, but they have to like the design first and foremost, jewellery has to stand out on its own design merits, then the ethical aspect can only make it more desirable. “
Recepient of numerous awards, Ute was recently presented with the Diva Green Jewellery Award prize in New York and is about to ship one of her distinctive cuffs over to Big Apple where it is to receive an Excellence in Design Award.

Jewellery Connections, funded by the European Regional Development Fund via support from the London Development Agency and Camden Council, had a large group stand area at the show.  The Jewellery Connections project is designed to encourage collaboration and innovation in the London jewellery sector, helping to bring together designers, makers and other skilled jewellery industry professionals to support the world-class London trade.

There are 90 participating designers, around 25 of whom exhibited at Treasure, including Alexandra Simpson, Annika Burman, David John, Farah Qureshi, Icekandi, Katie Rowland (left), La Diosa, Modica Jewellery and VIcky Forrester. The project runs until September 2011 and a final exhibition showcase will take place at Platform in Hatton Garden, where a huge variety of product will be on display.
Below is Rex Cooper of the Hand Engravers Association demonstrating the fine art of engraving, one of the many supremely skilled craftsmen who help ensure the London jewellery trade leads the world.