The Jewellery Show helped to launch the first ever trade day at London Jewellery Week 2011, a unique event that took place during the opening of Treasure (formerly a consumer-only event) on Thursday June 9.
For just one day the city-wide jewellery festival brought together trade buyers and designers in an intimate exhibition held at Victoria House in London’s Bloomsbury Square.
Some highlights of the show included the inaugural Goldsmiths’ Pavilion – featuring over 30 of London’s best fine jewellers – and the Essence ethical pavillion, showcasing the work of jewellers with the shared vision that sustainable jewellery does not have to sacrifice design or quality. Today (Friday June 10), the Fairtrade & Fairmined Gold initiative will hold an evening reception at Treasure to highlight the great work being done by the sector to ensure the ethical provenance of jewellery.
It was also a great day for ethical jewellers, with the Essence pavillion given pride of place at the heart of the exhibition. The queen of ethical jewellery Ute Decker, for whom the inaugural Treasure at London Jewellery Week (three years ago) was her first ever exhibition, held court at the front of the pavillion. Ute has been an ethically-focused jewellery since this 2009 debut, working exclusively in recycled silver, fairtrade gold and other materials of ethically sound provenance.
Jewellery Connections, funded by the European Regional Development Fund via support from the London Development Agency and Camden Council, had a large group stand area at the show. The Jewellery Connections project is designed to encourage collaboration and innovation in the London jewellery sector, helping to bring together designers, makers and other skilled jewellery industry professionals to support the world-class London trade.