Says Lindsey: “We felt there was an opportunity to put a modern spin on those traditional sentimental verse cards, which have their place within a certain market (my mum loves buying them!) but pastel illustrations and rhyming verse isn’t everyone’s cup of tea. So we looked to see if the cards we had thought of existed – and we couldn’t find any. So we made some.
The range is available on notonthehighstreet.com next week and early reactions from independent retailers have been very positive, adds Lindsey. The cards are 7 x 5 inches portrait and printed on 300gsm uncoated stock.