Carte Blanche Group is delighted to announce a new licensing partner for its bestselling Me to You celebration cakes.
Lightbody, part of the Finsbury Food Group, will produce Me to You cakes under license from February 1 2013. Although Carte Blanche has enjoyed an excellent relationship with its previous licensee, the new partnership will offer even greater opportunities in this increasingly competitive market.
Jane Vaughan Smith, CBG Licensing Manager, said: “We are delighted to be working with Lightbody, leaders in the celebration cake category. Lightbody’s strategic approach to category management and excellent design and manufacturing capability, combined with the enduring appeal of Me to You, is a sure recipe for success.”
Daryl Newlands, Category and Licensing Manager, said: “Finsbury Foods are delighted to be in partnership with Carte Blanche and the Me to You brand. We are very excited with the prospect of working with such an iconic brand and having the opportunity to further advance the product offering within the Celebration Cake Category”.