Carte Blanche Group has ramped up its marketing activity to support the award winning Tatty Teddy & My Blue Nose Friends toy range by teaming up with leading UK online swapping and trading community for kids, Swapit. The online campaign will run from Easter for six weeks and will reach over 800,000 users on the site.
The campaign will include a dedicated Tatty Teddy & My Blue Nose Friends branded area where kids can enjoy fun activities, video content, special sneak previews and updates and competitions to win a range of Tatty Teddy & My Blue Nose Friends prizes, which include interactive plush and cool craft prizes from Flair. A character treasure hunt will also see kids scouring the Swapit site, tattyteddytoys.com and kids TV sites, Pop and Pop Girl, to find hidden Tatty Teddy & My Blue Nose Friends characters to win Swapit points.
Swapit activity will coincide with the launch of the new Tatty Teddy S/S13 TV advertising campaign by Carte Blanche’s Master Toy Licensee, Worlds Apart which runs across key satellite and terrestrial kids channels from 26th March.
Catherine Lawrence, Carte Blanche Brand Manager for toy comments, “We are thrilled to be working with Swapit, as see a real synergy with our own fan base and the 800,000+ users that Swapit allows us to reach. The digital space is an important part of our plans for the brand in 2013 with a new Blue Nose Friends app to launch at the end of April.”
Lee Veitch, Commercial Director, Swapit says, “We are really excited about the Tatty Teddy activity, as it gives our girl audiences from Swapit, Pop Girl and Pop the opportunity to engage with the Tatty Teddy brand in a fun and interactive manner. This campaign will allow girls to be creative, win prizes, complete tasks and get even closer to the brand.”