We are delighted to welcome Net2Nana.com founder Belinda Bull as our latest contributor to Gifts & Greetings Review.
Belinda has extensive experience as a buyer of luxury goods for older ladies and Net2Nana.com has a fabulous business model, supplying carefully sourced birthday presents for mothers, grandmothers, aunts and other ladies you love to spoil, beautifully gift wrapped and speedily sent.
Speaking of the inspiration behind Net2Nana, Belinda says: “I decided to start Net2Nana just after my Mum’s 80th birthday. I’d been listening to the dilemmas my grown up nieces and nephews were facing whilst trying to decide what to buy for their Nana, a vibrant, glamorous but older lady. They had been bemoaning the fact that there was plenty of choice out there when buying for their wives, friends and girlfriends but they had become lost when choosing a “gift for grandma”.’
“I had great fun starting to put together some gorgeous gifts for my website but I decided to hold focus groups to make sure that these were the kinds of gifts that would be delightfully received by older ladies. So, I made some visits to retirement complexes and showcased my ideas; when the ladies were very keen to buy the things there and then I knew I was on the right track!
“I also assembled a discerning group of my Mum’s vibrant octogenarian friends who cast a critical but approving eye over my choices. These focus groups have been such fun and such a success that they are now an integral part of the Net2Nana long term business plan.
I have met some fab, fun ladies, with wonderful stories to tell, who totally dispel the myth that older people like drab, beige boring things. They have great taste and naturally want good quality and great design; they just need things that are adapted to their needs. For instance, necklaces that either fasten magnetically or go straight over their heads, as they all seem to struggle with fiddly clasps.”
Belinda will be supplying regular updates on what products are selling well for this consumer demographic, providing valuable insight for both gift suppliers and retailers seeking to target this group.
For more information visit net2nana.com and look out for Belinda’s first column, coming soon!