The publisher will unveil the first-ever extension of its best-selling Pop-Up Snow Globe Greetings line into an everyday line at the National Stationery Show, following eight years of retail success for the unique Christmas globes line, which won the Best New Product Award at the 2005 NSS.
The innovative, three-dimensional Pop-Up Snow Globe Greetings each feature a meticulously designed paper and clear plastic globe, created with a patented paper engineering process, with trend-forward interior designs, creating the unique snow globe effect. The globes fold flat for mailing (no additional postage necessary), along with a complementary designed note card for a personal message, and have a suggested retail price of $6.99. Up With Paper will begin shipping the new everyday globes line in June, exclusively to specialty market retailers.
The company enjoyed strong sell-through of the Christmas program again in 2012 with 4-inch and 6-inch tall globes. The new everyday program features twelve 5-inch tall globes, available in a space-saving corrugate floor display. Each globe is packed in a polybag with a color coordinated envelope and the designed note card, merchandised in the corrugate immediately below an open sample.
See Up With Paper at the National Stationery Show booth #2912.