More than 73 per cent of suppliers and 60 per cent of retailers who took part in The GA’s pan-industry survey in 2013 have said that they expect business to improve. The survey was carried out by The GA to enable it to better represent the views of those within the gift and home industry and provide the most appropriate services. Almost 74% of those questioned said that they would recommend The GA to a colleague, while more than 76% were totally satisfied with the association’s service.
Supplier members rated trade fair discounts and warnings about fraudulent companies or scams among The GA’s key services, while retailer members valued special offers on products from supplier members; savings on reduced credit card processing rates and free trade magazines. Legislation updates and industry information were important to both. An increased perception of the new GA website illustrated that it was having a positive effect on users.
Respondents variously described The GA as “a comfort blanket” and “a great organisation to be a part of”, while others said “it has improved over the last five years”; was “very supportive of my business” and a “very well run and professional body that works hard to stay relevant and current to the industry it represents”.