National Stationery Week, the annual awareness campaign that celebrates all things stationery, will be stamping its mark on letters being posted in the United Kingdom and sent across the World in April.
With help from the Royal Mail, the biggest consumer campaign for the stationery industry will have its logo, along with its #writingmatters hashtag, franked on the top of every letter posted from Monday 24 April to Saturday 29 April.
It is hoped that the postmark will not only be seen by millions of people, but also encourage people, young and old, to get involved with the event to prove that writing matters by sending letters to loved ones and friends.
The postmark is an important part of the campaign which aims to prove the importance of handwriting. The week marks ‘Seven Days of Stationery,’ which has a different stationery related theme every day including ‘Thank You Thursday’ and ‘Write a Letter Day’, with the latter occurring on Sunday 30 April.
Tim Willoughby, COO of Ocean Media Group, said: “Letters are an enjoyable way to share emotions and stories with people you care about and vital to receiving important correspondence. We’re excited to be a part of that.
“I’m looking forward to sharing the campaign with millions of people throughout the United Kingdom and seeing the colourful logo appear on my letters during National Stationery Week thanks to the Royal Mail.”
Following the announcement of the use of the postmark, David Gold, Director of Public Affairs at Royal Mail said: “Throughout history, letters and the written word have shaped our culture and captured our imagination. While other forms of communication continue to grow in popularity, nothing conveys the sender’s true feelings as effectively as a hand written letter. We’re looking forward to being a key part of National Stationery Week 2017.”
National Stationery Week runs from Monday 24 April to Sunday 30 April and is the annual consumer campaign celebrating all things stationery and proving that ‘Writing matters.’ The campaign is sponsored by Sheaffer and Nu: Notebooks.
104 year old pen maker Sheaffer also celebrated National Handwriting Day on Monday January 23 by enlisting graphologist Adam Brand to join them at the latest Sheaffer store in Swindon, Cross-Sheaffer. Adam is pictured above with store manager Cathy Baker.
The yearly event, organised by the Writing Instruments Manufacturers Association (WIMA), first began when the organisation aimed to get more people to sit and write as a pastime. Adam, who has over 25 years experience as a charted graphologist, has seen the interest in handwriting peak over recent years, despite murmurings that handwriting is on the decline;
“I often say that difference between handwriting and using a keyboard is like playing the violin and banging a triangle. Scientists have proven it has benefits for suffers of Alzheimers and strokes. They’ve shown that using 29 joints and 35 muscles improves your confidence, motor skills, discipline and logical reasoning.”