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Cello in tune with buyers for Harrogate launch

The new Cello home fragrance collection – candles, reed diffusers and accessories – from Xystos hit the right note with buyers when it was launched at the Home & Gift Buyers’ Festival in Harrogate.

There were strong orders across the retail spectrum from multiple stores, garden centres and small independent shops as family-owned business Xystos put down a marker in the wax market with its own-brand range comprising of 12 best-selling fragrances.

Says Xystos director Tom Sykes: ‘Fragrance products are at the heart of everything we do. We have taken our knowledge and passion for quality home fragrance and created an exciting, bespoke collection which has keen price points and gives added value. With global expertise in this category, we believe that our time has arrived.’

Xystos has ensured that every fragrance blend has a top, middle and base note which, when combined, create a harmony of scents.

The artful colourways and on-trend design features on each product are stylish and elegant, while all Cello products carry a subtle logo, ensuring authenticity and quality. ‘This runs throughout the collection, giving our Halo of approval,’ adds Tom.

The wax offering of muted colours is complemented by reed diffusers and accessory collections, with RRPs from £2.69 for Scent Cup – a unique ‘try me’ sized candle that gives a full fragrance experience – to £25.99 for the Fragrance Burst Large Jar candle which has a burn time of around 150 hours.