Spot new design talent at Top Drawer

Now firmly established as one of Top Drawer’s must-see zones, Spotted is a curated showcase of new, innovative, market ready, design-based businesses and, over the past eight years, has helped to launch more than 200 small businesses.

The A/W18 edit of Spotted will present the most exciting new talents across all sectors of the show. Featuring over 38 budding innovators that are making their debut at a trade fair, each has been selected for their originality, quality and the commercial viability of their products.

The Spotted Award returns to Top Drawer this season for its second edition. A prestigious award judged by a panel of industry professionals, the Spotted Award is given to the three most original, best designed and most promising brands at the showcase. Prizes include a free stand at Top Drawer Spring for the winner and a series of mentoring sessions with key designers, retailers, brand consultants and PRs for the three finalists.

Alejandra Campos, Event Director at Top Drawer says; “Top Drawer refreshes its offering every season by incorporating new concepts and segments. It embraces trends including lifestyle, homewares, fashion and global market developments, presenting brands that inspire whilst offer commercial appeal. Top Drawer has become the chosen platform for leading design-led brands to showcase their new collections. From independent shops and concept stores to museums, department stores and online retailers, each edition attracts the most successful retailers from the UK and overseas.

“The launch of new initiative across the show, together with our well-established new talent area, Spotted, is part of our commitment to promote and support start-ups and new designers – the young entrepreneurs of today are the elite of tomorrow.”

Top Drawer also offers buyers an unrivalled one-stop shop to source from the very best design-led lifestyle brands and up-coming names with thousands of new products across Home, Fashion, Gift, Craft, Greetings & Stationery, Play and Wellbeing.

The A/W18 edition will be held at the unique Olympia London from 9– 11 September. Registration is now open at